Plan Your Writing for a Year.
So, you are full of great ideas for articles, blog posts and have a bunch of photos on your phone… and the first few sentences flow from you like Shakespeare – until after about a month of writing you suddenly have nothing to say, or someone has just posted the same idea as you, or you just lose your writing mojo.
One great way to manage your website writing is to plan it out in advance. For some of you that may sound impossible but I promise these steps will mean you can have a year of weekly writing to share on all social media all ready to go – so you can get on with the fun bit of actually writing it!
This works for all subjects so I will try to give a variety of examples – I like a challenge so if you don’t feel you can do this let me know and I will walk you through the process. I was a lecturer and coach for 15 years writing and delivering courses on time management, journaling, life planning and perfectionism – remember that procrastination may be the real problem.
- You need a calendar, planner, diary, app. Something with the day/week/month. I work best on paper and then move onto electronic things. I’m also a big advocate of sticky notes and pencils with erasers on. I would also advise some colour coding for an easy way to see ‘what’s what’.
- Divide the year into seasons – this works for fashion, food, gardening, kids activities, weather, travel pretty much everything. By this I mean physically write or colour in the calendar with seasons. This gives you three month chunks (in most countries…).
- Then add any dates relevant to your PERSONAL LIFE – for example I add the school holidays as I don’t work the same times during holidays. Also consider any relevant life events happening that may make a relevant article.
- Then add any dates relevant to your SUBJECT MATTER – festivals, events, award seasons.
- Next take a look at www.awarenessdays.com or something similar for your country. This will show you National and International celebration or awareness raising events. Make a note of any that resonate with your theme, your readers or you feel are interesting. It’s best to make a separate note of them first, and then add some of those to your plan – you will be surprised how many there are! This gives you themes and topics to write alongside, and gives great exposure (for example by using relevant hashtags on Twitter or Instagram) and may lead to collaboration with new organisations.
- Add in the ideas you already have scribbled on bits of paper and stuck around the house. See where they ‘sit’ best and link with any of the Awareness Days or items from no. 4 (SUBJECT).
- Do an internet search for your niche or a subject you plan to write about and see what else is linked to that, find out what questions people have around those issues and that should give you another couple of writing prompts.
- Join a Twitter Hour and Facebook Group around a subject that you would like to write about, engage and get a feel for topics that are relevant and current – there should also be opportunities for collaborative posts either by responding to others or creating one yourself.
- On average, you will be looking to put something on your website every week which means 52 ideas (you may have more by the end of this). Rather than worry about numbers, as you think of something add it in pencil to the calendar, you can also use those cool page sticky things for colour coding if you want. You may choose to keep to the same day of the week for your regular activity for example we have a Thursday Thought as the blog on our website, and then post in addition to that as and when appropriate.
- If you go off writing completely then remember the power of video – everyone’s doing it, so instead of writing you could just speak to camera and post, or do a Facebook Live or Instagram story and direct everyone to it. You may also consider starting a You Tube channel, we have one just as a place to store video that we want to use on the website, but with effort it could become a really engaging platform, and with the information world becoming faster and faster video is the present and future….
If none of these float your boat then I have EVEN MORE ideas:
- Remember good content is the key, so write when you feel the buzz and keep them for a rainy day…
- You can re-purpose old posts with an update.
- Be topical – respond to a news article or story and share on relevant social media.
- Use Quotes to inspire yourself or others, make them beautiful and always credit where/who they are from.
- Review something relevant to your work that you already own.
- Ask for ideas with a poll or questionnaire.
- Encourage Guest Posts to come and add an article to your site for you.
You can read and watch or just do one or the other. As I’m easily distracted the video is likely to be longer than just reading this!
Take your pick – and I’d love your feedback on which works best for you…